Story Genius: Can A Book Tell You How to Write?

Lord that’s a dull title. I’m getting a little serious here.

I’ve been reading my first ever ‘craft book’, Story Genius by Lisa Cron. It was leant to me by an aficionado of her method and neatly coinciding as it did with my decision to write a piece on pantsing vs plotting, the different approaches writers take, it felt fortuitous… or at least indicative of many minds – the great and slightly bonkers  – thinking alike.

Structure, plotting, outlining, formula.. lots of different words all amounting to the same thing. A concern with shaping your story before you actually write, or even conceive your basic idea. The difference in words is to my mind nothing to do with their meaning, or their result, and everything to do with how writers wish their work to be perceived. Structure has integrity while formula is derided as the approach of hacks. And there could be some merit to that – structure does matter – but in every discussion I see on it, it’s reduced to a formula, in all but name.

The questions being asked aren’t, is this working structurally? Why is this bit falling flat? Why does interest flag by this point? (And even these I write with caveats) But rather, how do I structure my novel? Who has a good blueprint I can apply? By what page must I perform this plot point in order to comply with this model? As if structure were something to be welded on to an existing story or a pre-existing scaffold you must then wrap your story around. In short that it is something distinctly separate.

When I first started reading Lisa Cron’s Story Genius, I was really, I have to admit, incredibly curious. I’ve never read a book like this and while I have read snippets of others, I really wanted to see honestly, fairly, whether there was any merit to such a book. Any real craft lessons that could be applied and help a writer grow. I’m about three quarters of the way through and flagging. Initially I wasn’t completely dismissive, although every time I’d think she’s making some sense, she’d say something that would make me pull back and look around, as if to the shocked spectators, thinking ‘dude? Really?’

The foundation of her premise is that readers read with their emotions. Which I agree with. How you engage those emotions however is tricky and will vary reader to reader. There doesn’t seem to be any attempt to acknowledge that on her part or that you’ll never appeal to everyone. She cites big selling examples, including Fifty Shades of Grey, The Little Engine That Could and Die Hard, showing a distinct lack of (taste) and appreciation of how the medium influences your approach, using them as indicators that there is one universal truth – the only truth we need concern ourselves with  – to how story works. Since at least one of those failed to work for me, that’s straight away problematic. Further, despite her claim, she doesn’t demonstrate how any of these fit into her blueprint, even loosely. Instead she uses them mostly to push her claim that all the other concerns we have over what makes a story great are irrelevant.

It’s true that Fifty Shades is horribly written – by beautiful writing standards, that is… And yet, the year Random House acquired the trilogy it catapulted them into the black. In fact, they gave every employee in the United States.. a five thousand dollar holiday bonus. Clearly something is going on here, something that has absolutely nothing to do with the “quality” of the writing. That something is story. – Lisa Cron

Much as I would like to, I can’t dismiss this out of hand. I do think it’s overly simplistic, no evaluation of Fifty Shades can be credible if it refuses to take into account that it was a/ fanfiction that piggy backed on the fame of another best seller and b/porn. Without knowing the exact figures I do know the entire genre of romance/erotica exploded (in a non-sticky sort of way..) around the time of its publication.

Great writing fails time and time again to prove its selling mettle to the public – The Da Vinci Code, Twilight, The Stud – and sadly far too many self published success stories seem to uphold this. As Fifty Shades does. Rejected by publishers, snaffled up by readers, books rushed out in a month or two, building sales and audiences, seeming to deliver exactly what a large percentage of the book buying public want at a fraction of the cost and some would say, quality.

The major issue I would have with all the cited examples (barring Die Hard, obviously) isn’t their lack of beautiful prose but their lack of interesting story, the very thing she claims helped them sell. I may be more sophisticated than the average reader – obviously darling.. but for all I have problems with many of the best sellers I equally take issue, the same issue, with the award winners. While they are full of elegant, unconventional and complex prose, they often sacrifice story in order to maintain this style, because the truth of the matter is the two are never separate. I would go further, nothing is ever separate, including your approach.

This is the fundamental flaw with Story Genius. It continually separates things that are inseparable, creating a sort of hierarchy of consideration with her one concern obliterating all others.  One wise reviewer pointed out that its done in the name of flogging her wares. The oft touted belief that without the surety of the seller, you’d never make a buck. It’s the same thing that stops a PM from shrugging and saying, mate I can’t predict the future, but we’re hopeful.  Instead we lie  – but in order to uphold that lie we twist everything and render it useless.

Take her approach to pantsting and plotting, both of which she cites as myths. She debunks the myth of pantsing by first admitting many great writers do it, (but you know not you.. ) and second by claiming that it persists only because it’s the easy option.

But if pantsing leads to failure, why is it so damn seductive?.. Simple: we’re hardwired to do what’s easy. – Lisa Cron

I can’t believe any writer would ever write that sentence.

And okay, she isn’t a writer, she is an agent, a story consultant, which explains the emphasis on flogging and wares. Yet she wrote this book, she created her ‘method’ surely she has some understanding? All I can say is I may be a rubbish planner, but I would still chose it and housework and treating a crocodile with gonorrhoea over writing. It is the writer’s eternal paradox

I hate writing. I love having written

Plotting she dismisses as surely each and every plotter ever, didn’t consider character.. em… She also takes aim at other well known methods, for the very same reason. None  – not even the Hero’s Journey by Joseph Campbell consider the internal struggle of the character, concerning themselves solely with plotting the external.

..these guides zero in on the sequencing of events in and of themselves as if each “hero” gets tossed into a one-size-fits-all gauntlet. So something “big” happens by page 20, something “dangerous” by page 50.. and so on. Successful stories often do follow the external patterns these guides set forth, so its deceptively easy to believe that all you have to do is ape the shape.. – Lisa Cron

All of which echoes my own concerns. Story follows a certain organic path, by its nature it’s an exploration of a problem, a moment of change and all that entails. It’s easy, like horoscopes, to apply generalities to almost every successful one out there, if you are flexible enough about what ‘big’ means, just as easy to ignore that something equally ‘dangerous’ happens three pages later, and then again four pages on. The more problematic issue is when we try to change the story to fit the model, shifting that dangerous moment to an earlier scene so it’s at the right place. When in essence we separate form and content.

I recently had a discussion about Remember the Titans with a writer who believed it failed as an example of the Hero’s Journey, because there were multiple protagonists and there was no wise mentor. In actuality most of the characters have stories that function more like obstacles standing in the way of the Coach’s goal – to harmonize his team and make them successful. While the Coach works in the role of both hero and mentor. He must guide the young players to be better than their peers, their parents and their fears, in doing so he also points the way to himself. The other writer had applied such a literal interpretation of Campbell’s model that he couldn’t tolerate even these slight variations.

Cron’s desire to marry character with plot and structure very much meshes with my own view, yet despite this claim, in reality she seems to be effectively separating them at every step; identifying one aspect then moulding and adjusting the other to fit in. The example she uses throughout, a story her friend is writing, and I presume she is guiding, doesn’t appear to be an actual novel. And I can understand why. We start with a dog and a woman who doesn’t like dogs and end up with a writer with a partner on life support, a rabid stalker-stroke-fan, an alternate time lime with a girl breaking down on a football pitch, a studio deadline, and a famous actors dog…

Apparently it’s all about how our Protag is afraid to love – which leads to her kidnapping a dog which she doesn’t love and will never love, because she doesn’t love dogs but it will help her write a script all about the power of love…

I know, I know. It’s just as easy to make a story sound ridiculous as it is to make it fit the three act structure. But my eyebrows were disappearing further into my hairline with every plot  – sorry, character motivation, we explored. It felt disjointed and painfully contrived. Cron’s blueprint is hinged around identifying your characters inner struggle – something she designates the third rail, in the belief that like the third rail on a subway train, it’s what drives your story and by default your plot. The problem is that despite understanding there is an influence between the internal and external, they are still two distinct things in her head. And they are created as such. Then she simply searches, or directs her writer to search, for anything that might tie them together, no matter how tenuous they feel, no matter how often they have to rely on coincidence and convenience.

She has decided she is going to have to save Ruby from herself by removing her from her house and sweeping her off to wherever Nora lives (I know, I know, people will wonder how in the world one adult would have the power to do that to another. I’ll figure something out… ) – Jennie Nash in Story Genius by Lisa Cron

In pursuit of her one universal truth she has cast aside all other considerations, including plausibility and bizarrely for a character-based approach, character. There is never any question of who Ruby is. Her entire personality is distilled into one belief, the one which is her third rail. Again I find myself not entirely in disagreement. I’ve never particularly ascribed to the theory that your character must be fully worked out, in the sense that much of who your character is will never be revealed in your story. Sherlock Holmes and the Prostrate Exam is none of any readers concern. However, I’m not sure that her method has anything to do with character at all, and that she hasn’t in fact just switched terms on us. There is so much simplicity in this approach that I cannot see the character’s desire as anything other than the character’s goal by another name. Her internal struggle or ‘misbelief’ is just more obstacles. Her origin scene is just another inciting incident. Because we aren’t shaped that easily by one event. If changing our belief system where that easy we’d all be psychotic. We’ve taken the external plot structure and dressed it up in ‘character-y’ sounding words.

For all the talk of brain science, which again by any other name is simply psychology or rather the neurological underpinnings of our understanding of it, there is very little scientific rigour in evidence. Even the Myers-Brigg test is more sophisticated and that only measures four out of the agreed upon five personality factors, which determine much of our behaviour and how we will respond to external events. Take Sherlock again – while I haven’t given a great deal of thought to his prostrate, should I chose to I could well imagine how it might go. Why? Not as the third rail suggests because I have some notion of his one defining belief, but rather because I know what kind of man he is. Sanguine about matters that others find squeamish, arrogant to the point he always presumes he knows best, plain speaking as he believes efficacy trumps (others) ego’s, yet finds it difficult to deal with his own shortcomings, physical vulnerabilities as much as any other.

Knowing the who and what of your story, knowing that one does not exist without the other, character always driving plot, the external always impacting on the internal, is the best guide to writing I can think of. But Cron isn’t interested in guiding. Guiding is for those who believe in the myth of ‘the shitty first draft.’ To letting it all pour out. Forget guiding principles when you can tick boxes. Yet in that lovely contrary way that writing has, the more she limits us the more the story meanders. Her tightness of focus in character and worldview leading to an external plot that escalates in ever increasingly ridiculous events –  sister-napping, dog napping, coma’s, deranged fans –  inexplicable behaviour.. again dognapping? – and disconnect from the core message – love is worth it.. again dognapping?? You know those Hollywood films you watch where you spend the entire thing thinking, but why didn’t they just *insert obvious sensible action*?

According to Cron actually making sense is irrelevant. Cause brain science. I suspect brain scientists might want to disagree. She poo-poos the notion of ‘willing suspension of disbelief’ claiming we have no control over it, that we are in fact hard wired to believe, that it is an evolutionary tool, a means of figuring out ‘what if’.

We don’t turn to story to escape reality. We turn to story to navigate reality.  – Lisa Cron

Noticed the problem? I’m fairly sure I’ll never find myself with a writing partner I never married lying in a coma, a sister who kidnaps me for my own good, a studio boss who wants to replace me with a fanfiction/stalker and the deep seated belief that kidnapping a dog will solve all this. That’s not a ‘what if’ I’m ever going to ask, nor am I even sure what I would be asking. Credibility matters. Plot matters.

I’m a character writer, I’m supposed to say it doesn’t.

But ..


Cron is absolutely determined that our internal struggle is the only thing that really matters; that external events need only work like switches on a railway track triggering our emotions, but beyond their ability to connect, the shape and form they take are utterly without meaning.

Yet if I say to you there was a pile up on the motorway your husband drives everyday.. I don’t need to tell you about your fear of abandonment because your mum always missed parents night, or that time you lost your pet turtle when you were five, you can in fact have lived a life without any bereavement at all and you’ll still have a pretty good idea of how gut wrenching such an announcement would be, how potentially life altering even those few minutes of uncertainty would feel. The external matters because it’s the world we have to navigate. It’s the world that smacks us down, lifts us up, terrifies, bewilders and excites. If we’re using story to figure out how to predict and survive what might be coming, it matters who we are, but it also matters what we face. Even the seemingly fantastical are often grounded in real day present fears, an apocalypse by another name is disaster. War, famine, plague – these are realities people through time and in the present day have had to deal with. Dystopia’s tend to speak to our fear of political control and to the need to conform, the consequences of not belonging, and again they draw from world’s we know have existed, from the Spanish Inquisition to the Iron Curtain to the incredible tales of North Korea.

Connection isn’t enough, story works best when plot and character are so interwoven you cannot separate one from the other. Its why Batman only works in Gotham, while Superman just makes it look dirty. It’s why hi-concept sells despite all that poor prose and idiotic characters. Ever heard of how the team behind Alien got the green light?

Jaws in Space

It’s the most famous tagline that’s never been used. Because all the emotion you need is in those three words, that one simple idea, event, what if, is what everything else flows out from. And sometimes that what if can be internal, or character based. Lolita. Animal Farm. Forrest Gump. Edward Scissorhands. We should be careful not to confuse complicated with complex. One has depth, but can usually be distilled down quite easily to a simple idea, event, individual. The other just meanders wildly and leaves the reader bewildered.

Cron’s story has no what if. Her very base premise, detailed in the blurb, the introduction and the opening chapters, is ignored. Ruby’s dilemma is convoluted, her fear of losing someone she loves natural and identifiable, but it’s disconnected from the story that is being told, from the initial idea dreamt up:

I kept thinking about a story with a woman at the centre who doesn’t like dogs. That’s all I had – this woman with this strange and somewhat unpopular characteristic – Jennie Nash in Story Genius by Lisa Cron


what if a woman who’s spent her whole life believing she’s successfully hedged her bets against love (of people, of things, of dogs) is on the verge of losing everything – the one person she’s felt close to, her lifelong career and her grasp on reality? Mad with grief she has one chance to set things right but first she must convince those around her that she’s not suicidal so she devises a scheme to steal a dog… – Jennie Nash in Story Genius by Lisa Cron

It goes on…

..but when she can’t get rid of the dog..

And on.. what makes the inevitable grief of loss endurable.

Then ends with Cron’s applause…


Me – I’d say go back. There is one word in that initial idea, one word that resonates: Unpopular. And it seems oddly potent that it’s the one idea she’s refused to address in favour of a much more popular theme: better to have loved and lost..

Many writers and critics of writing would say that in the end we’re all writing about the same few things. Some might even go as far as saying we’re all writing about death: dying unloved, dying alone, dying unremembered, dying too soon… But themes, however powerful, aren’t what we write. They are what emerge from what we write. They are the dark shadows that lie beneath and the more you try to address them directly the more they slip through your fingers. It is the concrete world that allows us to grasp them. Cron’s basic premise, the what if’s, the power of emotion, is undeniable, it’s her failure to connect that successfully with the surface, the concrete form of story, that illustrates how much the two work together and fall, apart.









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